77designz was founded in 2007 by three friends in Münster, Germany. Our goal was (and still is) to create super light, yet highly functional, chain guides for mountain bikes. Our expertise in frame design and kinematics led to the Flatout DH Bike and the CAN EN a 160mm Enduro Bike. Our experiments with cockpits resulted in our iconic DH direct mount stem.
After some turbulence, we shut our doors in 2014 and sold our existing product line to EMANON. After EMANON filed bankruptcy due to some financial planning mistakes, Giacomo and Stefan decided to relaunch 77designz and develop a brand-new product range. Since its reopening in 2015, 77designz has become a fast-growing, sought-after brand standing for race-ready components that you can trust.
We have been friends for years. Each one of us has a strong commitment to mountain biking and has witnessed the development of this diverse sport from the beginning. Our innovative products reflect our demand for perfection.